— COMPANY
Celtra
— ROLE
Web Design
Branding & Identity
Illustration
Art Direction
— DATE
2019-2020
Celtra is a cloud-based, self-service software for automating creative production, creating dynamic ads, and managing social ads' performance across channels.
I was the sole designer in the marketing department where I utilized design and art direction skills to execute materials for internal and industry-related events, webinars, web design, print ads & layouts, digital ad campaigns, and additional marketing and sales enablement needs to support Celtra’s growth. I provided creative direction to freelance illustrators, animators, and web designers and was responsible for the company’s visual refresh in late 2019/early 2020 (Celtra has since rebranded post-Covid).
Campaigns
Art Direction | Motion | Digital
CES OOH Campaign 2020
Mario Has Luigi, Princess Leia had C-3PO – Our CES 2020 OOH campaign was all about dynamic duos and how Celtra can support your internal marketing and design teams as these recognizable dynamic duos support each other.
Digiday x Celtra Sponsorship
Custom ads, graphics, and landing pages were created for this paid sponsorship
between Celtra and Digiday which highlighted our commissioned Forrester Report.
Adobe Max 2019
Booth | Merch | Marketing
Celtra Brand Refresh
Branding | Marketing | Digital
[REBRANDED AS OF JAN 2022]
